Web3SaaSCloudAutomation

Lego Ramadan

Interactive Web Platform for User-Generated Lego Art

Thousands Submissions Received
High Rates Social Shares
99.9% Uptime During Campaign
Lego Ramadan  product screenshot
Client & Context
Client Lego
Industry Entertainment & Toys
Stage Enterprise
Engagement Project-based
The Problem

What they came with.

To engage the Lego community during Ramadan, there was a need for an interactive platform where users could creatively express themselves by sharing their Lego art. Without such a platform, Lego risked missing an opportunity to boost community interaction, brand presence, and user-generated content during a culturally significant period.

  • 01

    Ensuring seamless upload and storage of user images

  • 02

    Integration with social media APIs for sharing

  • 03

    Scalability to accommodate peak traffic

  • 04

    Automatic application of themed frames to submissions

  • 05

    Secure handling of user data and submissions

  • 06

    User-friendly interface and experience

The Solution

What we built.

Blockmob developed a web platform using the MERN stack, focusing on ease of use and robust performance. The application allowed users to upload their Lego art, which was then framed with Ramadan-themed borders and could be easily shared on social media. This provided the Lego brand with extensive user-generated content and fostered increased community engagement.

  • Developed artwork upload portal with React.js frontend
  • Automated Ramadan-themed frame application
  • Implemented secure storage with MongoDB
  • Deployed on scalable cloud infrastructure
  • Enabled seamless social media sharing via APIs
  • Optimized user flow for accessibility and ease of use
Tech Stack

Under the Hood.

User Entry point
React.js
Frontend
Node.jsExpress.jsImage Processing
Backend
MongoDB
Database
Cloud InfrastructureSocial Sharing APIs
Infrastructure / APIs

Each arrow represents a request, transaction, or data handoff through the live system.

Key Features

Built to stand out.

01

Artwork Upload Portal

A user-friendly interface for uploading Lego-inspired artwork. Supports various formats including sketches, digital designs, and photos.

A
02

Ramadan-Themed Frames

Submissions automatically framed with culturally relevant designs to enhance presentation and thematic consistency.

R
03

Social Sharing Integration

Facilitates direct sharing of framed artworks across major social media platforms, amplifying visibility and engagement.

S
Results & Impact

What it shipped.

Thousands+ Submissions Received
High Rates Social Media Shares
99.9% Platform Uptime
Seamless User Experience
Scalable Infrastructure Performance
Secure Data Handling
Timeline & Scope

How we engaged.

Timeline 10-16 weeks kickoff to production
Team 4 developers, 1 designer, 1 QA
Model Project-based
Gallery

Product Walkthrough

Real products we've designed, engineered, and deployed.
Touch and drag left or right to explore.

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Client Testimonial
Lego Ramadan
Portrait of Elena Vasquez

Elena Vasquez · Product Lead at Lego

"The platform was seamless, providing our users with an engaging experience that truly captured the essence of our Ramadan campaign."

Blockmob → Thanks Elena - that campaign integration was key.
Decorative corner flourish
Decorative corner flourish
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