Lego
Lego Ramadan was an interactive web platform developed for a special Ramadan campaign. The application enabled users to upload sketches, digital artwork, or photos of creations made with Lego bricks during the campaign period. Submissions were automatically framed with custom Ramadan-themed borders, and participants could share their creations on social media, fostering creativity, community engagement, and brand interaction.
Product Essentials
- Upload Lego-inspired artwork (sketches, digital designs, or photos).
- Have artwork automatically framed with Ramadan-themed borders.
- Share submissions seamlessly on social platforms to showcase creativity.
- Drive engagement during the Ramadan season.
- Collect user-generated content for showcasing community creativity.
- Strengthen brand loyalty by providing an interactive, festive experience.
- Artwork Upload Portal: Simple process for submitting Lego-based artwork.
- Ramadan-Themed Frames: Automatic application of festive borders to submissions.
- User Data & Image Storage: Secure backend system for storing participant details and artworks.
- Social Sharing Integration: Easy sharing of framed artworks across major social platforms.
- Admin Approval: Submissions could be reviewed and displayed on the platform.
- Engaging User Flow: Optimised for accessibility and smooth user experience.
- Successfully developed and deployed for the Ramadan campaign period.
- Thousands of submissions received from participants.
- High rates of social media shares, boosting campaign visibility.
- Scalable structure allowed seamless handling of user data and image uploads during peak usage.
- Frontend: React.js
- Backend: Node.js & Express.js
- Database: MongoDB
- Framework: MERN Stack
- Hosting & Deployment: Cloud-based infrastructure for scalability
- Features: Secure storage, image processing, social sharing APIs
The Lego Ramadan platform delivered a memorable, interactive experience that successfully merged digital creativity with cultural celebration. By providing users with tools to showcase their Lego art, it:
- Enhanced community engagement during a key festive season.
- Generated significant user-generated content that strengthened brand presence online.
- Fostered loyalty and creativity, aligning Lego’s global brand values with local cultural touchpoints.
The Lego Ramadan platform needed an engaging and user-friendly interface to allow users to upload their Lego brick art, including sketches, digital designs, and photos. The challenge was to create a smooth process for image submission within a set timeframe while ensuring a seamless social sharing experience with Ramadan-themed frames.
For the backend, secure storage of user data and images was essential. Blockmob Labs developed a reliable system using the MERN stack, ensuring efficient uploads, data handling, and a simple, intuitive user flow.
Blockmob Labs designed and developed a user-friendly web platform where users can easily upload their LEGO art, whether it's sketches, digital designs, or photos of physical builds. The system allows users to submit their artwork within a specified timeframe and automatically applies custom Ramadan-themed frames.
We implemented a secure backend to store user details and submissions, while the frontend ensures a smooth submission process. Once approved, users can share their framed artworks directly on social media platforms, promoting creativity and engagement.
